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Valentino (Pierpaolo Piccioli) – Spec Fashion Campaign

This spec fashion shoot was conceived as a creative pitch inspired by Valentino’s poetic vision under Pierpaolo Piccioli. The concept explores modern romanticism — soft light, emotional depth, and sculptural silhouettes — brought to life through a cinematic editorial aesthetic.

Shot and directed by Luke Chapman, the series captures London’s luxury fashion energy through Valentino’s lens of grace and individuality. The palette is tactile and elegant: flowing fabrics, nuanced gestures, and natural textures that celebrate beauty in its most human form.

More than a test, this project demonstrates how I translate couture storytelling into brand-ready visuals — campaign imagery designed to feel both intimate and iconic.

Creative Roles

  • Art Direction & Concept: Luke Chapman

  • Styling & Casting: Storm Models London

  • Photography & Retouching: Luke Chapman

Valentino-inspired spec fashion campaign photographed by London fashion photographer Luke Chapman. The image captures couture detailing, luxury textures, and modern femininity — part of a high-end editorial series showcasing Luke’s signature cinemati
Valentino-inspired spec fashion campaign photographed by London fashion photographer Luke Chapman. The image captures couture detailing, luxury textures, and modern femininity — part of a high-end editorial series showcasing Luke’s signature cinemati
Valentino-inspired spec fashion campaign photographed by London fashion photographer Luke Chapman. The image captures couture detailing, luxury textures, and modern femininity — part of a high-end editorial series showcasing Luke’s signature cinemati
Valentino-inspired spec fashion campaign photographed by London fashion photographer Luke Chapman. The image captures couture detailing, luxury textures, and modern femininity — part of a high-end editorial series showcasing Luke’s signature cinemati
Valentino-inspired spec fashion campaign photographed by London fashion photographer Luke Chapman. The image captures couture detailing, luxury textures, and modern femininity — part of a high-end editorial series showcasing Luke’s signature cinemati
Valentino-inspired spec fashion campaign photographed by London fashion photographer Luke Chapman. The image captures couture detailing, luxury textures, and modern femininity — part of a high-end editorial series showcasing Luke’s signature cinemati
Valentino-inspired spec fashion campaign photographed by London fashion photographer Luke Chapman. The image captures couture detailing, luxury textures, and modern femininity — part of a high-end editorial series showcasing Luke’s signature cinemati
Valentino-inspired spec fashion campaign photographed by London fashion photographer Luke Chapman. The image captures couture detailing, luxury textures, and modern femininity — part of a high-end editorial series showcasing Luke’s signature cinemati