3T3A8826-Recovered-Recovered-copy.gif
3T3A8645-2-copy.gif
3T3A8660-copy.gif
3T3A8698-copy.gif
3T3A8710-copy.gif
3T3A8831-Recovered.gif

Diesel — Spec Fashion Campaign

This spec campaign was developed as a creative pitch inspired by Diesel’s iconic attitude — bold movement, youthful energy and a raw, expressive edge. The concept explores modern street sensibility, where confidence and motion take centre stage, translated through a clean, high-contrast editorial aesthetic.

Shot and directed by Luke Chapman, the series blends London’s architectural symmetry with Diesel’s dynamic spirit. The palette is sharp and kinetic: flowing fabric, mid-stride poses and directional lighting that amplifies texture, strength and individuality.

More than a study in motion, this project demonstrates how I translate high-energy streetwear storytelling into brand-ready visuals — campaign imagery designed to feel unapologetic, modern and unmistakably Diesel.

Creative Roles

  • Art Direction & Concept: Luke Chapman

  • Styling & Model Direction: Luke Chapman

  • Photography & Retouching: Luke Chapman

Editorial fashion photograph shot in London’s Greenwich colonnades, featuring a female model in a white tank top styled in Diesel-inspired streetwear. High-end location fashion photography by a London fashion photographer, capturing movement, archite
Editorial fashion photograph shot in London’s Greenwich colonnades, featuring a female model in a white tank top styled in Diesel-inspired streetwear. High-end location fashion photography by a London fashion photographer, capturing movement, archite
Editorial fashion photograph shot in London’s Greenwich colonnades, featuring a female model in a white tank top styled in Diesel-inspired streetwear. High-end location fashion photography by a London fashion photographer, capturing movement, archite
Editorial fashion photograph shot in London’s Greenwich colonnades, featuring a female model in a white tank top styled in Diesel-inspired streetwear. High-end location fashion photography by a London fashion photographer, capturing movement, archite
Editorial fashion photograph shot in London’s Greenwich colonnades, featuring a female model in a white tank top styled in Diesel-inspired streetwear. High-end location fashion photography by a London fashion photographer, capturing movement, archite
Editorial fashion photograph shot in London’s Greenwich colonnades, featuring a female model in a white tank top styled in Diesel-inspired streetwear. High-end location fashion photography by a London fashion photographer, capturing movement, archite
Editorial fashion photograph shot in London’s Greenwich colonnades, featuring a female model in a white tank top styled in Diesel-inspired streetwear. High-end location fashion photography by a London fashion photographer, capturing movement, archite
Editorial fashion photograph shot in London’s Greenwich colonnades, featuring a female model in a white tank top styled in Diesel-inspired streetwear. High-end location fashion photography by a London fashion photographer, capturing movement, archite
Editorial fashion photograph shot in London’s Greenwich colonnades, featuring a female model in a white tank top styled in Diesel-inspired streetwear. High-end location fashion photography by a London fashion photographer, capturing movement, archite
Editorial fashion photograph shot in London’s Greenwich colonnades, featuring a female model in a white tank top styled in Diesel-inspired streetwear. High-end location fashion photography by a London fashion photographer, capturing movement, archite
Editorial fashion photograph shot in London’s Greenwich colonnades, featuring a female model in a white tank top styled in Diesel-inspired streetwear. High-end location fashion photography by a London fashion photographer, capturing movement, archite
Editorial fashion photograph shot in London’s Greenwich colonnades, featuring a female model in a white tank top styled in Diesel-inspired streetwear. High-end location fashion photography by a London fashion photographer, capturing movement, archite
Editorial fashion photograph shot in London’s Greenwich colonnades, featuring a female model in a white tank top styled in Diesel-inspired streetwear. High-end location fashion photography by a London fashion photographer, capturing movement, archite
Editorial fashion photograph shot in London’s Greenwich colonnades, featuring a female model in a white tank top styled in Diesel-inspired streetwear. High-end location fashion photography by a London fashion photographer, capturing movement, archite