First Models Test shoot

I recently shot a campaign for an up-and-coming activewear brand. For the creative direction, I wanted to keep the overall look clean and minimal, allowing the focus to fall on the natural movement and energy within each scene. The goal was to elevate the sense of motion in a subtle but powerful way, letting the clothing and the models’ flow speak for itself.

Responsibilities:

• Art Direction – Defining the visual identity and creative direction of the shoot.

• Concept Development – Designing a unique and engaging theme to tell a compelling story.

• Location Scouting – Finding the perfect environment to enhance the artistic vision.

• Model Sourcing – Selecting the right talent to embody the essence of the concept.

• Photography – Capturing high-quality, editorial-grade imagery with attention to detail.

• Retouching – Perfecting each image to ensure a polished, professional finish.