Spirit of Lozen - Brand Creation
It has been an incredible privilege to fully immerse myself in the DNA of Lozen, guiding its evolution from a simple concept to a fully realised and vibrant brand. This experience allowed me to delve deep into its core values and essence, helping to shape and define its identity. Through this process, I had the unique opportunity to distil this identity into a wide range of creative assets, from striking photography and engaging videography to a comprehensive content strategy. Each piece was crafted with care and intention, reflecting the heart and vision of Lozen.
Lozen is a brand rich with stories, and each of those stories is an opportunity to connect with its audience in a meaningful way. From the brand’s values to its unique offerings, every narrative has the potential to resonate deeply. It was my goal to ensure that each of these stories is communicated through visuals that are not only powerful but also compelling. By leveraging strong, impactful imagery and thoughtful content, we are able to tell these stories in a way that captivates and engages the target audience, leaving a lasting impression.
Responsibilities:
Art Direction – Defining the visual identity and creative direction of the shoot.
Concept Development – Designing a unique and engaging theme to tell a compelling story.
Location Scouting – Finding the perfect environment to enhance the artistic vision.
Model Sourcing – Selecting the right talent to embody the essence of the concept.
Photography – Capturing high-quality, editorial-grade imagery with attention to detail.
Retouching – Perfecting each image to ensure a polished, professional finish.
This project was a fantastic opportunity to push my creative limits, work with an incredible team, and deliver a series of images that truly embody the essence of high-fashion editorial photography.
