Pretty Little Things (Spec Shoot)

This spec shoot was created as a concept project for Pretty Little Things, capturing the brand’s bold, feminine, and trend-led style. The aim was to make visuals that feel instantly commercial while giving them an editorial edge.

With fresh talent, playful styling, and an urban backdrop, the shoot channels Pretty Little Things identity: accessible fashion with attitude. The images are designed to hit fast — bold, eye-catching, and made to stand out in a digital-first world.

Creative Focus:

• Strong looks and confident poses

• Colour and framing built for maximum impact

• Editorial polish with commercial edge

This project shows how Pretty Little Things fast-fashion energy can be translated into sharp, current imagery that feels campaign-ready.