Genesis — Fashion Editorial

Genesis explores the purity of form, light, and presence — a minimalist editorial designed to showcase emerging talent through refined fashion portraiture. This project focuses on clean lines, striking natural light, and a modern aesthetic that highlights the model’s raw beauty and distinctive features.

Working with new faces is essential for shaping future collaborations with agencies and brands. Genesis provided an opportunity to experiment with subtle storytelling, sharpen my artistic vision, and build imagery that reflects both contemporary fashion sensibilities and timeless editorial quality.

Creative Roles

• Art Direction – Shaping the visual identity and creative tone of the editorial.
• Concept Development – Crafting a simple but impactful narrative centred around light, form, and expression.
• Location Scouting – Choosing an architectural environment that complements the clean, modern aesthetic.
• Model Sourcing – Selecting talent whose look aligns with the editorial’s minimalist direction.
• Photography – Capturing high-end, editorial-grade imagery with precision and attention to detail.
• Retouching – Enhancing each image to achieve a polished, publication-ready finish.