Diesel-Inspired Denim Spec Shoot

This spec shoot was developed as a conceptual project inspired by Diesel, drawing on the brand’s raw, rebellious energy and bold approach to denim. The aim was to capture that attitude of confidence and individuality in a series of striking visuals that feel aligned with Diesel’s aesthetic and voice.

Through street-cast talent, urban locations, and sharp, high-contrast photography, the shoot channels Diesel’s DNA — fearless, unapologetic, and rooted in youth culture. The images are designed to reflect the mood of an international campaign, blending fashion and attitude to showcase denim as more than clothing: a statement of identity.

Creative Focus:

  • Capturing a rebellious, rule-breaking spirit

  • Emphasising denim as both timeless and provocative

  • Creating campaign-ready visuals that bridge editorial and commercial

This project demonstrates my ability to take the essence of a global fashion brand’s aesthetic and translate it into powerful, market-ready imagery — while also pushing a personal creative vision.